Three Easy Steps to Increase Sales!
1. Occasion Mix
Birthday cards should account for at least 60% of your display. See below. Birthday percentages may gradually decline with over 168 pockets in the store. Family captions typically turn slower than general birthday cards.
2. Organize by Occasion
Group occasions together on your display for shopping ease. Make sure the Caption Card is folded to
show in front of the first card. With "combo" pockets, group Classic/Deluxe/Qubes together by occasion.
3. Best Sellers and Card Position
Consult your sales representative and trust their recommendations for including best-sellers with every order. Best-sellers out-perform most selections based on personal preference. Many best-sellers perceived as "regional" can perform well nationally.
Sales Boosting Tips: How to manage your card occasion mix for optimum sales.
Sales Boosting Tips: How to use best-selling cards to increase your sales.